Norwich charity hopes to launch campaign to highlight and tackle sexual exploitation of young people

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The Magdalene Group, which helps sex workers, set out its hopes to instigate the Reaching Out on Sexual Exploitation (Rose) in Norfolk campaign at its annual general meeting.

The charity is currently through to the second stage of bidding for lottery funding, which it hopes will help it to set up a help line, advertise online and use social media to reach young people and women who are being groomed and exploited.

"“We are introducing this campaign to look at using social media and to work with several agencies within Norfolk, such as the police safeguarding team and other voluntary organisations, to work together to get a strategy on this high profile issue.

“We are so aware of the grooming that goes on with young girls and boys, and that grooming is a new form of prostitution.”"

Suzi Heybourne, CEO of The Magdalene Group

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